This is beyond any doubt that in today’s tech-savvy era, having an effective mobile app is crucial for maintaining the successful growth of your SME. For instance, let us consider the example of Starbucks, an eminent brand name in the industry of food and beverage. According to a research, this brand conducted more than 15% of the total monetary transactions through their dedicated mobile application alone! Now, do you think this percentage is something to ignore at all?
So, if you are still confused over the fact whether getting a mobile app for your business is worth the entire investment or not, here is a list of 4 cogent reasons why you should opt for an effective mobile app to run your restaurant business successfully.
#1 Improvement in Bookings
When you come up with an efficient mobile app for your restaurant, making the bookings become absolutely effortless. Wondering how? Well, let us look into the normal booking procedure first!
Customers need to make a call and wait for someone to pick it up, next, they have to wait until someone can confirm whether the accommodation is possible or not. If it is possible then checking and letting the customers know about the exact time availability. Not to forget, another problem is confirming the name and surname of the customer a dozen of times so that no spelling mistakes occur that can raise booking confusion! So, you can understand that this booking procedure is really troublesome for both ends.
On the other hand, making a booking through an app is extremely convenient as customers can easily check on their own about the seat availability. They can simply fill up the necessary information via the app. From the restaurant owner’s end, sending a push notification confirming the booking also becomes easier. At the same time, cancelling the booking becomes smoother as well.
#2 Referral and Loyalty Programs
If a customer is regular to your restaurant, it is an expected practice to offer that particular person certain loyalty program. This would not only help you to enhance your customer base but would help to boost the sales as well.
Offering customised offers to the customers cater them to feel special, they understand that you care about them. Integrating a mobile app makes it easier for the restaurant owners to keep track of information of their customers along with their past orders. This helps to incentivise them in the form of personalised discounts. Maybe, you can offer them special discounts on their birthdays or anniversaries; maybe, a discounted meal offer on special orders etc.
Hence, managing such referral and loyalty programs to keep the existing customers along with attracting new customers becomes smoother using an efficient mobile app.
#3 Smarter Orders for Take-Outs
Nowadays, most of the people own a smartphone. Starting from doing online shopping to booking movie tickets – you can do everything online! Not feeling like having your dinner at home but feeling too exhausted to go out? No more worries! You can order your food online via the mobile app from your favourite restaurant.
Various researches show that most of the time, during the peak hours, either the customers find the phone line busy or they need to confirm the order several times to avoid messed up orders. When you offer an app to the customers, they can effortlessly choose the dishes they want and place the order. Even from the business owner’s side, managing such electronic orders is handy.
#4 Easy Payment Processing
No one wants to wait in a queue for a long time. So, why would your customers do so to make payments for the take-out orders? Here come the benefits of incorporating payment processing in your app. Let the customers pay online for the foods they are ordering. It would help you to avoid the hassle at the front desk. Apart from this, it would benefit in the following ways.
- Getting rid of the risks where customers order and then never show up to collect the order
- No need to check and tally again and again the paid and collected orders
Apart from all the above-mentioned points, by devising a potent mobile app, restaurant owners can cater the customers with improved menu access. They can easily select the dishes they want to have without going through the pain of repeating the order multiple times over phone to avoid messed up orders. Moreover, this would make sure better marketing ROI along with enhanced customer engagement and improved customer relationship.