Mobile marketing is in, and it’s reworking the way consumers and business people engage path-to-purchase strategies. More than ever, buyers are engaged on multiple channels, proposed multiple offers and receive multiple amenities.
Landing a direct connection needn’t be a departure from automated marketing, but it should rely on specified groups. Below, we talk about the top approaches mobile marketers are taking to ensure connectivity:
Strategy One: Use Text-Based Communications as a Baseline
Business providers are urged to connect consumes via text strategies. At every turn, you, the marketer should be imbuing your SMS connectivity strategies to “persona-specific” brackets. If you can single out customer segments, you’ll be viewed as a credible provider. Build your baseline with service and sales offers. Send appointment reminders, send confirmation and send post-visit surveys. Additionally, follow-up on your regular prospects with multimedia-rich information. When possible, greet customers with multimedia walkthroughs, informative asides and informative asides. By using text as a baseline, you open the door to closer connections, retention and ironclad strategies.
Strategy Two: Facilitate Two-Way Conversation
While your SMS baseline is effective by itself, and why generous offers absolutely enhance credibility and campaign scale, landing two-way conversation should definitely be one of your end-game goals. When the resources are available, encourage dialogue between brand and consumer. Use your SMS platform to answer consumer questions, and prompt further response with timed questions. If possible, send out holiday and birthday reminders, too.
Strategy Three: Send Reminders
Push notifications are inseparable from SMS campaigns, and they’re a vital resource for direct connection establishment. Because of a push notification’s ability to transcend the realm of text, it’s an entirely useful tool in intuitive mobile marketing. Limited-quantity products, products with servings and timeframe-specific products should be marked down when sold. Marketers able to enthuse consumers with a friendly automated reminders of product refills tend to do well. Similarly, a brand able to demonstrate its total concern for patients goes far in the grand scheme of industry offers. In under five years, tablets and smartphones have reached a 40-percent saturation point in the United States. By 2017, mobile devices are expected to reach over 10 billion.
Strategy Four: Implement a Visual Media Campaign Utilizing Camera
Mobile cameras have come a long way, and their supporting technology is only getting better. The mobile camera revolution is one of the world’s top-line movements, and brands are rolling out new marketing efforts based upon it. Use the smartphone’s ever-changing technology, and take advantage of the many avenues to be explored by the world’s newest mobile cameras. Developers are working hard to make augmented reality services work, so beat them to the punch. Use photo-op campaigns, and target specific users with social media movements. The consumer has an identity, too, and using the smartphone camera as a social media entryway can support a life-long fan base.
Strategy Five: Keep the Consumer in the Loop
The customer is always right—assuming they’re informed. Inform your consumers of important company changes. Let them know about end-of-the-year deals, and create a direct connection on a case-by-case basis. When paired with a strong feedback strategy, an “in the loop” strategy can create a dynamic campaign harnessing both personal updates and brand information. Remember, the consumer is here for the products and services. While personal updates and seasons greetings are nice, don’t forget about the products and services. Too many marketers “over-personalize” with consumer-specific discussions, forgetting about the real information customers want: product updates.
Strategy Six: Keep the Consumer Online
If you can keep the consumer on your mobile web platform, you’ll gain conversion numbers. Dealers and brand providers capable of streamlining a mobile marketing strategy for high Internet connectivity won’t seem gimmicky. It’ll seem robust and effective. Similarly, lacking information will turn consumers away. Content is still king, after all, and it should be treated like a golden resource. Any provider can create customer benefits, but few can partner it with brand-revealing details online. Add custom mobile web segments for consumers, and record further segmentation yielded from it. As the provider, it’s your responsibility to ensure total cohesion within the platform. Your customer will thank you, too.