A mobile application dedicated to your e-commerce gives users the freedom to discover your products in a user-friendly format. For you, this represents an additional sales opportunity provided you have correctly optimized the user experience.
Focus on advice and solutions to improve your app and boost your e-commerce sales.
A Mobile User Experience
Do you think it is enough to recreate your e-commerce site in the mobile version to build an application? Don’t make this huge mistake. Your app should offer more than a website.
Think about options that only your app users want. In general, they want the navigation to be more intuitive, fluid, and free of constraints. Otherwise, they would go to your mobile site.
Mobile app users are impatient. The important thing here is to convey the information to your audience as quickly as possible when they open your application. Also, simplify your purchasing process, they cannot fill out forms as easily as on a computer. Also, take advantage of the location and chat features to improve user experience.
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Clean, Product-Oriented Design
Your e-commerce application should allow customers to reach your product catalog easily. Opt for a minimalist display devoid of advertisements, pop-ups, and other formats likely to hinder navigation.
Unless there is something more important than selling products on your app, all of the user’s attention should be focused on the purchase.
List product features, directions for use, and complementary products clearly. Also, consider adding images and videos that highlight the products.
A course without obstacles
Besides abandoned shopping carts, there are other hurdles that can prevent e-commerce mobile apps which developed by app development companies from reaching their full potential. By removing these barriers, you make it easier for customers to find what they’re looking for, which increases the conversion rate.
Obstacles can be:
– An overly complex account creation form
– Some pop-ups that interfere with navigation
– An invisible or too small “add to cart” button
– Long loading time
– Incorrectly indicated delivery costs
– Unclear prices
– Not enough means of payment
If your mobile app does not convert enough, one or more of these adjustments may be required.
A Smooth Purchasing Journey
Perhaps when launching your mobile app, the flow of the user interface was not a priority. However, if you want to boost your sales, you will have to take a close look at it.
A good way to do this is to go through each step of using your app and look for areas that can be improved. For example, if customers have to browse multiple pages to complete their order when the same task could be done on one page, there is room for improvement.
Have your employees and relatives test your application? They will be able to detect any errors in the navigation. Their feedback will allow you to streamline the user’s purchasing journey and increase your conversions.
How to know if your e-commerce application is optimized
Here are the five criteria that will show you if your e-commerce application is optimized to generate more sales:
– Information is easily found there: users want to find the right product quickly. Don’t force them to go through too many pages.
– Product pages: product information should be concise and easy to read, with call-to-action buttons that are easily clicked with the finger.
– Registration and conversion: the best apps have simplified, secure, and easy to complete registration and payment experiences.
– Design: mobile screens are small, which is why interface design is a critical factor in mobile experiences. Clear titles, a logical layout, and a consistent brand image bring all the elements of a successful mobile experience together.
– Speed: if the loading time takes more than 3 seconds, it disrupts the user experience and results in the loss of many of them.
Five Tips for e-commerce app optimization
Enhancing the experience of users of the mobile app cannot be overstated. This can give you an advantage over the competition. Here are some factors to consider to optimize your e-commerce mobile app.
– Navigation: Even on the smallest screens, every product and every information must be as easy and intuitive to find as possible. The best testers here are people with the least experienced on the respective device.
– Search/filter/page size: Clarity is also critical to success for mobile users. If you choose a responsive design, you have to check very carefully how the software deals with pages that contain a large number of products (do you have to scroll ten times?), And then come up with intelligent filters and good search fields if necessary.
– Payment method: Even if people are often only searching on the go, but then still buy on the desktop – optimally designed payment options are a key success factor for online shops. Abandonments of purchase tend to happen in this phase.
– Google Analytics and other SEO tools usually have more to complain about on every type of website than the operators would like. But it is worthwhile to tackle the most urgent to-dos.
– Professional help can be useful in different areas: For good reason, for example, mobile users are sensitive to data security. e-commerce operators should leave no doubt here. Competent support is also advisable when it comes to important digital process optimization between the shop and third-party systems.